The role of business in society is to help people improve their lives by providing products and services they value more highly than their alternatives, and do so responsibly while consuming fewer resources. To the extent a business accomplishes this, its profitability is a valid measure of the value it creates in society. Creative destruction has always been with us, but today’s rate of change is unprecedented. The speed and degree of these changes are improving people’s lives and creating exceptional opportunities, but are also threatening the very existence of long-standing jobs, firms and industries.
To succeed in this new world, we must have a heightened sense of urgency and the commitment to continually transform our performance. We cannot create superior value for our customers, company, employees and society unless we develop new visions, strategies, methods and products. Disruptive technologies can be a powerful tool for all of these.
By being a preferred partner and driving continuous improvement and perpetual transformation, we can generate virtuous cycles of mutual benefit. Such cycles – created through Market Based Management, and enhanced by remaining private and reinvesting 90% of earnings – result in superior returns and growth.
OurPhilosophy
These principles define who we are and guide all of our actions. We all have a responsibility to live by them daily.
1. INTEGRITY
Have the courage to always act with integrity.
2. COMPLIANCE
Act with proper regard for the rights of others. Compliance with all laws and regulations. Stop, think, and ask.
3. PRINCIPLED ENTREPRENEURSHIP
Practice a philosophy of mutual benefit. Create superior value for the company by doing so for our customers and society.
4. TRANSFORMATION
Transform yourself and the company. Seek, develop, and utilise the visions, the strategy, methods, and products that will enable us to create the greatest value.
5. KNOWLEDGE
Acquire the best knowledge from any and all sources that will able you to improve your performance. Share your knowledge proactively. Provide and solicit challenge consistently and respectfully.
6. HUMILITY
Be humble, and intellectually honest. Develop an accurate sense of self-worth based on your strengths, limitations, and contributions. Hold yourself and others accountable to these standards.
7. RESPECT
Treat everyone with honesty, dignity, respect and sensitivity. Embrace different perspectives, experiences, aptitudes, knowledge and skills to leverage the power of diversity.
8. SELF-ACTUALIZATION
Be a lifelong learner and realise your potential, which is essential for fulfilment. As you become increasingly self-actualised you will better deal with reality, face the unknown, creatively solve problems and help others succeed.